The Ask: Develop an idea that communicates that 100% of Burger King menu is now 100% real (free of preservatives, colors and flavors from artificial sources) in a way that lands Burger King's most important belief: real food tastes better.

 

Insight: Dating today is a confusing game where too much in a relationship can be "faked".  

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THE LINE: Ready for something real. 

 

Credit: Taylor Garrett (Content Creation), Ashlyn Elggren (Art Direction), Kylee Hazard (Copy)