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Insight: We use our athletic sneakers for so much more than sport. They are our go-to shoes for any activity that keeps us on our feet (be it work or play or anything in between).

Big Idea: New Balance shoes carry us through our toughest jobs, offering us the comfort and consistency that we need... even when we don’t meet our goals.

THE LINE: Supporting Every Step 

Credit: Madi Hill (Production), Sam Jorgenson (Content Creation), Aubrie Cardon (Art Direction), Kylee Hazard (Copy) 

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