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PRINT CAMPAIGN
Credit: Madi Hill (Art Direction), Kylee Hazard (Copy)
The Problem: In a market dominated by Netflix, Amazon Prime, and Hulu, how can STARZ become a recognizable brand?
Consumer Insight: Movie Buffs know everything that there is to know about their favorite movies. They jump at any opportunity to put their "film facts" knowledge to the test.
Big Idea: The world's favorite movies wouldn't be the same without the Hollywood "stars" who bring them to life.
THE LINE: The World Without STARZ
How Does It Live?
A series of print ads that show the most iconic scenes from classic movies... but with a catch. In each scene, the star actors and actresses have been removed.
PRINT ADS
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