The Ask: "Develop an integrated marketing campaign for the 2021 holiday season targeting Gen Z in the US to increase new customer acquisition."

 

Insight: The type of person that Gen Z most associate with Bose headphones is “Dad"... and “Dad” is trending.

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THE LINE: Dadphones

 

Credit: Lynley Batemen (Strategy), Colten Mitchell (Content Creation), Zoey Talbot (Art Direction), Kylee Hazard (Copy)