Growing up in a highly religious community, it has always astounded me how few women truly know and understand their own bodies (specifically their genitalia). While I cannot speak for everyone, I have had several friends who've expressed to me the confusing feeling that the female reproductive system is a sort of "taboo" subject... something that shouldn't be discussed until wedding night (and sometimes not even then!). Without minimizing the religious values that these individuals hold, we feel that it's important that young women understand the female body. Thus, we've created a playful (but still tasteful) digital campaign to provide easy access to this information.
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