The Ask: With the increase of rookie golfers in 2020, how can TaylorMade capture the interest of a younger crowd?

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Insight:  Young millennial fathers want to "keep up with the boys" but are often distracted by the chaos of everyday life. 

 

THE LINE: Find your focus  

 

Credit: Brady Lindley (Strategy), Andrew Pineres & Sam Jorgensen (Content Creation), Rebekah Bean (Art Direction), Kylee Hazard (Copy)